Overview
Trade shows allow you to develop business in a very short time. The customers come to you, rather than your sales team having to travel to individual locations. But this convenience comes at a price (viz. exhibition costs), so you must ensure your trade show presence is effective. Jamas provides comprehensive exhibition marketing support, enabling you to plan, organize and execute exhibitions in Japan, with minimal interruption to everyday operations.
We guide you through cultural differences in booth design preferences and Japanese vendor relationships, ensuring your exhibition presence is professional looking, effective, and supports your brand identity.
Exhibition Support Types
Some examples of the support we provide for Japanese trade shows are as follows:
Booth builder selection
Booth design
Booth graphics design
In-booth promotions (contests, seminars, giveaways)
Video localization
Flip book creation
Invitation design
Social media promotion
Our Process
Due to the remote nature of a Japanese exhibition project, it is vital to commence preparation as early as possible. We recommend the following timelines for various processes:
- 12 to 15 months before
Participation decision: Take advantage of early bird discounts. Identify reason for participating, desired booth size, and necessary budget in an initial exhibition plan. - 8 months before
Project commencement: Decide the exhibition concept. Identify any working models which may need to be developed. - 6 months before
Booth specification: Identify what you want to do in the booth and what is required to do that. - 5 months before
Issue RFQ: Send your request for quotation to short-listed booth builders. - 4 months before
Order booth: Place order with the booth builder. - 3 months before
Start booth design: First iteration of booth design. - 2 months before
Finalize booth design: Final design for exhibition organizer approval. - 1 month before
Finalize booth graphics: Submission to booth builder for printing. - Final month
Create booth collateral: Videos, flip books, etc.
Typical Outputs
Some examples of our exhibition marketing outputs for Japanese trade shows are as follows:
Booth design review (3D interactive simulation)
Printing files for booth panels
Pre-show promotional materials
In-booth promotional materials
Project Timeline
Examples of timelines for typical Japanese exhibitions are as follows:
Turnkey exhibition project: 6 to 8 months
Booth design (including iterations): 4 to 6 weeks
Booth graphics creation: 1 month
Video localization: 1 to 2 weeks
In-booth promotional materials: 1 month
Industry Expertise
Our expertise is marketing equipment and components for the automobile manufacturing, aerospace, and general industrial sectors in Japan. We have worked with the following equipment:
Machine tools
Cutting tools
Hydraulic equipment
Control valves
Injection molding mechanisms
Servo motors
Ball screws
Slip rings / Fiber optical rotary joints
Test controllers
Motion bases
Medical training simulators
Exhibition Challenges
We solve the following challenges faced when exhibiting in Japan:
- Design approach
Western trade show design favors open, inviting booth designs versus Japanese preference for information-dense displays.
- Booth detailing
Your booth is your place of business for a week. Getting the little things right, such as enough power outlets in the correct locations or a coffee machine for visitors, makes you feel comfortable and helps customer interactions.
- Local regulations
Japanese exhibitions have their own rules for booth construction, electrical requirements, and safety standards.
- Payment terms
Japanese vendors often require different payment schedules than overseas suppliers. Agreements to manage the number of international payment requests and timing can reduce the organizational burden of receiving frequent invoices with short payment terms.
Language Capabilities
We create exhibition materials in Japanese, manage interactions with the booth builder in Japanese, and communicate with your project members in English.
Why Work with Us?
Our clients notice the following kind of improvements when we manage their exhibitions in Japan:
High quality invitation design results in higher pre-show bookings.
Increased distributor engagement through good booth location and design.
Stronger drawing power evidenced by increased visitor traffic.
Positive feedback from distributors about the customer reaction.
We provide the following benefits compared with use of temporary staff:
Marketing expertise: We understand what motivates B2B buyers in different markets.
Technical knowledge: We understand engineering and manufacturing concepts.
Graphic design: We understand visual and exhibition guidelines and how they should be applied.
Flexibility: We handle diverse requests flexibly, all within a fixed monthly contract.
Continuity: The same person handles all your projects, enabling on-the-job learning and deeper understanding of your product offerings and business practices.
What We Do Not Provide
Our Exhibition Marketing service does not include the following:
Exhibition space booking
Photography for booth graphics
Booth construction
On-site booth management
Booth staffing
Shipping and logistics for Japan
Travel arrangements
Lead generation
For these services, we can help you identify specialist vendors.