Motivating Globally-dispersed B2B Marketing Teams
This article considers how global marketing initiatives may negatively affect the motivation and output of small globally-dispersed B2B marketing teams.
marketing outsourcing marketing managementThis is the archive for marketing management-related articles. Click on any title to view that article in its entirety.
This article considers how global marketing initiatives may negatively affect the motivation and output of small globally-dispersed B2B marketing teams.
marketing outsourcing marketing managementUse marketing promotions to combat local competitors strongly entrenched with high market share, overwhelming brand presence, and control of channel partners.
marketing management