Trade shows allow you to develop business in a very short time. The customers come to you, rather than your sales team having to travel to individual locations. But this convenience comes at a price (viz. exhibition costs), so you have to ensure your trade show presence is effective. For most companies, trade shows are about both promoting brand and generating leads. However, it is sometimes difficult to strike the correct balance when you first start exhibiting in Japan.
Our Trade Show Management Service is a comprehensive menu of exhibition marketing support for multinational B2B companies operating in Japan. This service enables you to plan, organize and execute exhibitions in Japan, with minimal interruption to everyday operations. Your sales team can focus on the job of selling and will be able to pursue leads immediately after a show.
We help you to choose the right trade show in view of your company’s image, budget, capabilities, objectives, and location. We handle all the paperwork required to participate in a show, assist you to prioritize your exhibiting objectives, and help you to determine which products or services are worth featuring in view of the competitive landscape.
Booth design commences with collaboration to generate possible concepts based on your experience overseas and exhibiting objectives. Possible booth concepts are further developed by considering how to attract customers into the booth and retain their attention. Rough sketches are prepared for several proposals to obtain approval from internal stakeholders, with 2D layouts provided for the selected booth. 3D renderings allow you to confirm overall appearance, spatial relationships (width of passages, size of displays, etc.), material textures, signage, and lighting. Working models may also be constructed to educate, stimulate, and improve visitor recall.
The booth layout is converted into blueprints and a bill of materials (BOM) created to determine the cost of construction. Design changes (e.g. use of metal trusses instead of wooden columns to support overhead elements such as corporate logos) are made to keep the construction costs within budget. The booth is handed over to your sales team with all displays completed, and our staff remain on site to carry out repairs or adjustments during the exhibition. Your booth is dismantled, display items packed, and all waste material removed from the site.
We can support any requirements for pre-show, on-site, and post-show communications, such as customer invitations and thank you letters, press releases, social media activity, landing page creation, direct mail, technical seminars, and promotional tie-ups.
We plan and implement in-booth activities such as presentations, handouts of flyers or incentives for visitor segmentation, hospitality, and general staffing arrangements. Relationship-building events can be arranged in your booth or off-site after hours. We also produce sales collateral such as catalogs, white papers, and product samples.
You are provided with a comprehensive performance report, including objective analysis and social media initiatives. A photographic record can also be provided for internal and external PR activity.
Here is the scope of our B2B Trade Show Management Service. You are free to pick and choose any items from the following service menu.
|Localization||Trade show research||Identifying relevant trade shows|
|Show selection||Evaluation of specific trade shows in light of exhibiting objectives|
|Booth availability||Dealing with trade show organizer|
|Commitment||Event application||Client submits application to trade show organizer and contracts with Jamas|
|Documentation submission||Jamas submits necessary documentation (booth plan, power, anchor bolts, cleaning, etc.) to organizer by respective deadline|
|Planning||Detailed objectives||Setting detailed objectives for participation and their respective priority|
|Product display||Considering which products or services should be featured in the booth|
|Booth Design||Idea generation||Working with Client to generate ideas for booth concept|
|Concept development||Determining how to draw interested visitors into the booth and retain their attention|
|Rough sketches||Sketches of concepts A, B and C for internal stakeholder presentation|
|Booth layout||2D layouts of selected concept|
|3D design||3D rendering of booth for internal design approval|
|Working models||Ideation, design and construction of working models|
|Signage||Booth catch copy, graphic panels, display labels|
|Booth Construction||Design drawings||Booth designs translated into blueprints|
|Bill of materials (BOM)||Detailed listing of materials required to construct booth|
|BOM adjustment||Modification of design and materials in accordance with budget|
|Construction management||Booth constructed and displays completed. Finished booth handed over to Client|
|On-site support||Repairs and adjustments as necessary during event|
|Dismantling and cleanup||Dismantling booth, removal of waste material|
|Pre-show Communication||Invitations||Email invitations to customers and direct mail to interested parties|
|PR||New product press releases, social media handling|
|Landing page||Landing page introducing booth highlights (linked from email invitation)|
|Direct mail||Direct mail with incentive for premium target customers|
|On-site Communication||Seminars||Subject matter expert conducts technical seminar at event’s seminar venue|
|Promotional tie-ups||Promotional alliances to increase traffic to booth|
|Social media||Communication of in-booth events, seminar times, and promotions|
|Post-show Communication||Thank you letter||Email sent to booth visitors within 5 working days. Alternative version sent to non-attendees|
|Landing page||Landing page with photographs of leading displays and incentive to contact sales team|
|In-booth Activities||Presentations and demonstrations||Presentations at in-booth theater or demonstration corners|
|Handouts||Flyers or incentives that catch the interest of target group|
|Hospitality||Drink service, seating, giveaways, etc.|
|Staffing||Staff for in-booth activities|
|Events||In-booth event||Relationship-building event held in booth prior to closing|
|Off-site event||Relationship-building event held off-site after hours|
|Sales Collateral||Catalogs||Catalogs handed to interested visitors|
|White papers||White papers used as giveaways|
|Product samples||Product samples for visitors in the target segment|
|Reporting||Objective analysis||Comparison of actual performance compared with agreed KPI|
|Social media effect||Quantification of benefit from social media initiatives|
|Professional photography||Photographic record of finished booth and booth in action|
Our Trade Show Management Service is designed to address the requirements of B2B companies that are not yet ready to employ a full-time marketing manager in Japan or would like expert assistance with specific trade show activity.
This service is ideal for companies with the following types of trade show issues:
We are B2B marketing professionals with extensive experience in a number of industrial and technology markets in Japan. Please contact us to discuss your trade show requirements in Japan.
Here is the flow from your initial inquiry to the commencement of our Trade Show Management Service for B2B companies in Japan.
Use the following links for details of how we design and construct B2B booths in Japan:
Click below to inquire about trade show activity in Japan. One of our experienced B2B marketing professionals will contact you shortly.