Overview
Jamas transforms publicly available data into actionable marketing intelligence for multinational industrial companies wanting to expand in Japan. We navigate language barriers, cultural nuances, and fragmented information sources to deliver clear insights for strategic planning, demand forecasting, distributor management, and product launches in Japanese markets.
Our Process
- Initial consultation, project definition, and goal setting
Determine what the client wants to know and achieve (macro indicators, market size, target customer list, etc.), the segments to be targeted, the project timeline, and the project deliverables.
- Identification of secondary data sources
Investigate potential data sources such as Governmental and intergovernmental databases, trade associations and chambers of commerce, and Japanese language news media.
- Pilot research
Conduct pilot research in two to three representative market segments, or in the case of a single market segment study, a sample data set of a given number of corporations, to validate data availability and quality before full-scale implementation.
Report to the client as to whether the project can be implemented as planned, present options for analysis, and recommendations about data presentation style.
- Full scale research
The full research project commences. The client is kept informed of progress and any delays in milestone deliveries.
- Data presentation
Research findings and deliverables are presented to the client. Questions are answered and followed up if necessary. Recommendations are made regarding the next steps and how to update the research.
Report Formats
Research reports can be presented in a variety of formats. Some examples are as follows:
Market intelligence reports (PDF/PowerPoint)
Interactive data dashboards (Login required)
Market sizing models (Excel)
Distribution channel maps (PDF/hierarchical diagram)
Regulatory landscape summaries (PDF/PowerPoint)
Technology trend analysis (PDF/PowerPoint)
Research Experience
In recent years, we have completed secondary research projects such as the following:
Export and import analysis: Tracking top 11 nations’ exports and imports of 6 different machine tool types.
Export analysis: Tracking top 12 nations’ exports of horizontal and vertical machining centers.
Consumption analysis: Estimating machining center consumption in 18 European countries.
Production analysis: Tracking automotive part production in European countries by part type.
Production analysis: Identifying leading industries in 50 countries (output, value-added, factory numbers, employee numbers).
Production analysis: Tracking automobile production in several countries for passenger cars, light commercial vehicles, trucks, and buses.
Production analysis: Identifying and mapping tire manufacturing plants in every country.
Production analysis: Identifying and mapping automotive parts factories in several countries.
Project Timeline
The following are examples of typical project timelines.
Preliminary market scan: 2 to 3 weeks
Single country deep dive: 4 to 6 weeks
Multi-country comprehensive study: 8 to 12 weeks
Industry Expertise
Our expertise is marketing equipment and components for the automobile manufacturing, aerospace, and general industrial sectors in Japan. We have worked with the following equipment:
Machine tools
Cutting tools
Hydraulic equipment
Control valves
Injection molding mechanisms
Servo motors
Ball screws
Slip rings / Fiber optical rotary joints
Test controllers
Motion bases
Medical training simulators
Language Capabilities
We produce reports in English and/or Japanese language. We interact with our clients in English (meetings, email).
Market Research Benefits
Benefits which typically arise from implementing secondary research into Japanese markets are:
More clarity about market entry decisions.
Easier to obtain internal approvals.
Identification of product modifications which may be necesssary for Japanese markets.
Identification of potential partners, competitors, and customers.
Why Work with Us?
Understanding the Japanese market is not easy, especially when you are responsible for other overseas markets as well. A good sales strategy requires an accurate picture of market conditions, competitors, distribution channels, technical developments, and new products in the market. And this requirement is ongoing.
Jamas will help you gather secondary marketing data, enabling you to make more informed decisions about the Japanese market, making it easier to win internal support for marketing initiatives in Japan.
What We Do Not Provide
Our Marketing Intelligence service does not include the following:
Lead generation or sales prospecting
Contact lists or personal information
Primary research (market surveys, interviews, focus groups)
Market entry consulting or strategy development
For these services, we can help you identify specialist vendors.