Industrial & Technology Marketing Blog

Welcome

Overseas marketing of B2B products and services is very challenging and rewarding work. You gain an appreciation of cultural differences between customers in various countries, build win-win relationships with overseas sales teams, and generally work more hours than Mother Nature honestly intended.

This blog addresses the issue of marketing B2B products and services in Japan. We welcome your visit to our blog and hope our content assists you in some way.

Latest Posts

Interactive Chart: Tracking Machining Center Exports from 2002 to 2021

Nov 30, 2022

Export data for horizontal and vertical machining centers reveals the dominance of Japanese manufacturers and their ability to respond to large upswings in demand.

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Metal Cutting Machine Tool Exports Between Germany and Japan

May 25, 2022

Interactive charts are used to explain global trade in metal cutting machine tools and the trade relationship between Japan and Germany, the world's largest exporters.

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Five Ways to Generate Leads from B2B Websites in Japan

Jun 06, 2017

Avoid direct competition with local Japanese companies and their strong sales teams. Generate more leads from your website through improved user experience.

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Using Whitepapers for Lead Generation in Japan

Apr 01, 2017

Whitepapers are used as hooks to gain B2B customer information and reinforce branding. Here are five ways to improve the performance of whitepapers in Japan.

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Don’t Chase New Customers-- Have Them Come to You

Mar 05, 2017

The conversion rate for cold-calling B2B customers in Japan is disappointingly low. Draw new customers to your web site and provide an incentive to contact you.

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Online Lead Generation in Overseas Countries

[Japanese Language]

This guide introduces a three-step process for online lead generation in overseas countries. Emphasis is placed on the unique requirements of engineers in industrial and technology markets. The process outlined shows how to attract potential customers to English-language websites, obtain their contact information, and qualify them as sales leads.

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