B2B Web Site Management Service in Japan
B2B Website Management Service
Improving the Quality, Performance and Contribution of Your Japanese Web Pages
A strong web presence is a prerequisite for any multinational company wishing to build its B2B business in Japan. This means your website should at least match the quality of competitor websites, whether they be Japanese or other multinational companies. Web pages in Japan need to be in Japanese, with the text being natural and the message just as appealing as the original English.
Service Description
Our B2B Website Management Service is a menu of activity designed to improve the quality, performance, and contribution of your Japanese web pages. It provides the following support for B2B businesses in Japan.
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Localization of website
For most multinational B2B companies, developing a Japanese website involves selecting the content most relevant for the business in Japan and then forming a plan to localize the required web pages in phases. Graphic design expertise is required to select the appropriate fonts for Japanese language and localize images with a strong regional flavor. Additional copy writing is sometimes required to generate stronger appeals toward Japanese audiences.
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Maintenance of website
Maintenance involves implementing changes to existing content and uploading website assets such as PDF catalogs and videos. Requests for changes are performed within 24 hours of receipt. We work with enterprise versions of all the major content management systems such as Adobe Experience Manager, Sitecore, Drupal, WordPress, and Joomla.
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Addition of new content
The addition of new content on a regular basis improves user experience and position in search engine results. Our B2B Website Management Service helps you to plan and create a pipeline of new materials for use on your Japanese website to build website traffic.
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SEO (search engine optimization)
Appearing on the first page of search results for a B2B product or service will boost traffic to your Japanese website and increase inquiries. Our B2B Website Management Service enables you to improve your position in keyword searches and eliminates on-page errors which affect user experience and search engine evaluations of your Japanese website.
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Analytics and reporting
We customize Google Analytics reports to enable you to monitor the same KPI as you do for other countries. Regular monthly meetings for reporting and planning of activity can be conducted remotely or at your Japanese headquarters.
Service Specification
Here is the scope of our B2B Website Management Service.
| Category | Item | Details |
|---|---|---|
| Localization | Project design | Determine pages required and project phases |
| Text | Natural translation of text and meta descriptions | |
| Fonts | Setting Japanese font sets | |
| Graphics | Any changes required to graphics to appeal to Japanese users | |
| Copy writing | Localization of taglines and important copy to appeal to Japanese users | |
| Maintenance | Content updates | Changes to existing content |
| Correction support | Corrections implemented within 24 hours of email request | |
| Collateral uploads | Upload of website assets such as PDF catalogs and videos | |
| New Content | Planning | Maintaining an editorial pipeline of new materials and implementation plan to build website traffic |
| New pages | Translation of press releases, new product releases, technical papers, white papers, newsletters, etc. | |
| Landing pages | Building pages for downloading technical papers, white papers, etc. | |
| Forms | Setting forms for downloading materials or contacts for new products | |
| SEO | Keyword research | Identification of suitable keywords in Japanese |
| Keyword management | Monitoring of site performance for up to 5 keywords | |
| Site crawls | Monitoring and correction of crawl errors | |
| Analytics | Monthly report | Customization of Google Analytics standard report |
| Conversion | Setting conversion in Google Analytics to count inquiries, downloads, etc. | |
| KPI management | Monitoring of Key Performance Indicators | |
| Reporting & Planning | Monthly report | PowerPoint (previous month activity, sites issues, competitor activity) |
| Remote meeting | Monthly meeting over Skype (sharing information, planning next month) | |
| In-person meeting | Monthly meeting at Customer's location (sharing information, planning next month) |
Who Should Use This Service?
Our B2B Website Management Service is designed to address the requirements of companies that are not yet ready to employ a full-time marketing manager in Japan or would like expert assistance with specific website initiatives. With our B2B Website Management Service, your Japanese website is managed by B2B marketing professionals with extensive experience in a number of industrial and technology markets in Japan.
This service is ideal for companies with the following types of website issues in Japan:
- Japanese website is out of date or not functioning correctly
- No Japanese staff available to support digital marketing initiatives
- Support required in Japan for global contents management system (CMS)
We can propose a menu of activity to improve the quality, performance, and contribution of your Japanese website. Please contact us to discuss your B2B website requirements in Japan.
How to Access This Service
Here is the flow from your initial inquiry to the commencement of our B2B Website Management Service.
- Inquiry from you
- Meeting (briefing from you)
- Improvement proposal from Jamas
- Refined proposal from Jamas (based on your feedback)
- Quotation from Jamas
- One-month trial service (if you are not completely satisfied, you are free to cancel our service)
- Website management service contract (minimum contract period is 6 months)
Reach Out to a B2B Marketing Professional in Japan
Click below to provide us with some basic information about your website issues in Japan. One of our experienced B2B marketing professionals will contact you shortly.
Tell-tale signs of B2B websites without access to marketing expertise
It is difficult to develop a strong web presence in Japan without localization and marketing expertise. Sites like this generally have quality issues such as:
- Use of incorrect fonts (therefore difficult to read)
- Pages which are partially translated (website manager is not able to change the English text and cannot build a case to convince the global web master to do so)
- Do not target the correct keywords in Japanese (in-house terminology is used but often differs from keywords used by potential customers)
B2B websites managed by persons without a marketing background typically:
- Are viewed by the local organization as no more than a catalog repository
- Are not updated regularly
- Do not produce a significant amount of inquiries
It is difficult to turn a website around without input from a local marketing expert because marketing feedback is required to determine which global initiatives would be most effective in Japan.