These are the most recent posts on B2B marketing in Japan and overseas. Use the pagination at the top to view older articles.
Just as every action has an equal and opposite reaction, every marketing action invokes reactions, which in many instances are neither favorable nor intended. For example, there are side effects when advertising or promotion are used to support short-term…
Japan is a large producer and consumer of semiconductor and electronic components. In 2015, Japan’s semiconductor and electronic component exports amounted to JPY 7.89 trillion and imports JPY 5.0 trillion [1]. Domestic Japanese sales of…
Your products have a strong market position at home, but the situation is very different overseas where local competitors are strongly entrenched with high market share, overwhelming brand presence, and control of channel partners. What kind of…
[Japanese Language]
This guide introduces a three-step process for online lead generation in overseas countries. Emphasis is placed on the unique requirements of engineers in industrial and technology markets. The process outlined shows how to attract potential customers to English-language websites, obtain their contact information, and qualify them as sales leads.